Programmatic Advertising
Reach the right audience at the right time through AI-driven, real-time bidding (RTB) programmatic advertising. This highly automated method ensures efficient media buying and scalable ad campaigns
✅ AI-Driven Audience Targeting – Leverage deep data analytics for precise targeting.
✅ Dynamic Creatives – Automated ad personalization based on user behavior.
✅ Cross-Device Targeting – Reach users across web, mobile, and connected TV.
✅ Real-Time Optimization – Continuous adjustments for performance enhancement.
Platforms: Trade Desk, Google Display & Video 360, Amazon DSP
Real-Time Bidding (RTB)
Programmatic Advertising thrives on automation, and Real-Time Bidding (RTB) is at its core. At CoreClick PPC, we optimize RTB campaigns to deliver the right ad, to the right person, at the right time. Our approach includes:
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AI-powered bidding algorithms to maximize ad placement efficiency
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Granular audience targeting based on demographics, behavior, and intent
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Cross-device optimization to ensure seamless ad experiences
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Continuous performance monitoring to refine bidding strategies
By leveraging RTB, we help brands reduce wasted ad spend and increase conversions with hyper-targeted, cost-effective ad placements.
Private Marketplace (PMP) Deals
For brands looking for premium ad placements with greater control, Private Marketplace (PMP) deals offer exclusive access to high-quality publishers. We manage PMP campaigns by:
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Negotiating access to premium inventory across top-tier websites
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Using first-party and third-party data to refine audience targeting
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Enhancing brand safety with strict quality control measures
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Optimizing deals in real time to ensure maximum ROI
With PMP deals, our clients gain brand visibility on trusted platforms while maintaining the precision of programmatic advertising.
Here’s what our shopping & feeds management process process looks like
Step -by- Step
Step 1
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Conduct a full audit of current programmatic campaigns, audience data, and performance metrics to identify gaps and opportunities.
Step 2
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Develop a custom programmatic strategy that aligns with business goals, including selecting the right platforms, ad formats, and targeting methods.
Step 3
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Implement real-time bidding (RTB) and private marketplace (PMP) campaigns, optimizing for audience engagement, cost efficiency, and brand safety.
Step 5
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Monitor and refine campaigns continuously using data-driven insights, A/B testing, and AI-powered optimizations to maximize results.
With CoreClick PPC’s Programmatic Advertising expertise, brands gain smarter, faster, and more cost-efficient digital advertising solutions that drive real business growth.
Step 4
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Launch and optimize creative assets, ensuring ad placements are engaging, relevant, and designed for high performance across all devices.