Reporting & Analytics
Make data-driven decisions with our robust marketing analytics and reporting solutions. We integrate advanced AI tools to measure performance, track KPIs, and optimize campaigns for better ROI.
✅ Custom Dashboards – Real-time tracking of ad performance.
✅ Attribution Modeling – Understand what drives conversions.
✅ AI-Powered Insights – Predictive analytics for future performance.
✅ Cross-Channel Reporting – Measure results across search, social, programmatic, and more.
Tools We Use: Google Analytics 4, Looker Studio, Tableau
Full-Funnel KPI Identification
Understanding the key performance indicators (KPIs) that truly matter for your business is crucial to building an effective marketing strategy. At CoreClick PPC, we help you define and track KPIs across the entire funnel, from brand awareness to conversion and customer retention.
Our KPI strategy focuses on:
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Top-of-funnel metrics like reach, impressions, and engagement
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Mid-funnel metrics such as click-through rates (CTR), cost per click (CPC), and lead generation
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Bottom-funnel metrics including cost per acquisition (CPA), conversion rates, and customer lifetime value (CLV)
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Post-purchase metrics such as retention rate and return on ad spend (ROAS)
By aligning marketing goals with full-funnel KPIs, we ensure that every campaign drives measurable results that contribute to your bottom line.
Measurement Methodology Development
Having access to data is one thing—knowing how to measure success accurately is another. We develop a customized measurement framework that aligns with your business objectives and marketing goals.
Our measurement methodology includes:
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Custom tracking setup for all paid and organic channels
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UTM and event tracking to measure user behavior
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Cross-platform data integration from Google Analytics, Meta Business Suite, and other ad platforms
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AI-powered insights to predict trends and opportunities
By ensuring that your measurement strategy is tailored to your needs, we help you make more informed, data-backed decisions that enhance marketing efficiency and performance.
Here’s What Our Analytics & Reporting Process Looks Like
Step -by- Step
Step 1
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Gain access to all relevant channel accounts and pinpoint vital KPIs for your brand’s success
Step 2
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Confirm and configure the systems required to begin capturing and tracking the data and events critical to your KPIs
Step 3
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Aggregate and cleanse campaign data and implement automated processes to refresh data daily
Step 4
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Convert campaign data into insightful reports and share them for streamlined collaboration and performance-driven decision-making